Salad Delivery System

Brand identity and a two-surface product build for a fresh-salad delivery service — logo, marketing site and companion mobile app on one shared visual system.

A brand that tastes fresh before you even order.

Saladdin needed to feel like the food itself: fresh, fast, no wasted motion. Not just a logo, a whole system that carries that feeling from the first scroll on the website to the last tap in the app.

The ask was three surfaces moving as one: a wordmark, a marketing site and an ordering app, all launching together, all speaking the same language.

We built a bright, appetite forward identity around a friendly wordmark, then let it lead everywhere else. A photography heavy website that makes the food the hero, and a mobile app built for quick, healthy ordering when someone's already hungry and on the move.

One brand. Two surfaces. Built to make fresh feel effortless.