Eclipse — Energy Drink

A challenger energy-drink brand built from a blank page — name-to-shelf identity, can design and a motion-first launch kit.

A challenger brand built to survive the loudest aisle in retail.

Eclipse walked into a category built on neon and noise, and the brief was to skip that fight entirely. Build the whole thing from zero: name, identity, can design, launch kit, everything that makes a stranger pick this can off a shelf full of the same promise.

Instead of another neon on black clone, we built the identity around one idea: the exact moment the light flips. That single moment became the mark, the ritual driven storytelling, and packaging designed from day one to be photographed and shared, not just shelved.

The system now covers the full range: core cans, limited editions, social templates and a 3D motion toolkit the team runs every drop through.

One idea. One system. Built to own the shelf.